We're DealerPWR. We deliver independently owned dealerships C-suite level marketing expertise coupled with unmatched customer data and insights to drive sales and improve profitability in ways that your current siloed, fragmented marketing spend simply cannot.
At DealerPWR, we help independent auto, machinery, and equipment dealers fuel their bottom lines and drive real results by designing the most powerful marketing engine. Through unbiased audits, resource assessments, and ruthless candor rooted in data, we give auto and equipment dealerships the clarity and confidence to create a powerful messaging, visibility, and customer experience strategy that delivers on every dollar.
We have 20+ years of industry experience in both dealership marketing implementation and digital marketing integration. And we have the results to prove it.
We leverage the learnings from previous campaigns (the good and the bad!) to inform a smarter use of funds, stronger messaging, and better customer experiences.
Data-driven decision-making. We understand the details that deliver the bigger picture. We use over 200 data partners to identify audiences and media trends.
We customize our approach based on the needs, goals, and assets of our clients.
End-to-end customer activations. We activate every step of a customer experience, from lead generation to repeat sales and referrals.
Our extensive knowledge within the automotive and machinery industry gives us unique insights into your customer’s needs.
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At DealerPWR, we help growing dealerships rise to the challenges of modern business by evolving their brand experience to match the changing needs of today’s consumers at every touch point. In today’s world, the most sophisticated dealers view marketing as the key driver to their business success. It’s not enough to know what makes it work—you have to know what it takes to win.
Most marketing companies you meet are there to sell you something. As a result, most dealerships are paying for things they never use and rarely benefit from. Advertising has truly become a tax for having an unremarkable product.
Our goal is to eliminate the unnecessary, incorporate the essential, and leave you with a sustainable approach that will generate short-term gains and ensure the long-term health and viability of your business.
We leverage and integrate the most important business and customer data to create a sustainable strategy that will not only drive immediate inquiries but also fuel customer acquisition and business growth for the long haul.
KEY PERFORMANCE INDICATORS
Every strategy starts with how you define success as a business. These are more than reports—they are a report card.KEY MARKETING METRICS
We align marketing data with business outcomes to ensure we’re hitting the right targets—and learning from every campaign.LONG-TERM MARKETING MUST-DOs
We prioritize the essential elements of an 18-month marketing lifecycle—focus, funding, and optimization—and put them to work.SPEND ELIMINATION REPORTING
Knowing what to stop doing is just as important. We help shift available resources to put money where it makes the strongest impact.TRANSPARENT PERFORMANCE REPORTING
Making sure your marketing strategy is working is just as important to us as it is to you—and our monthly and quarterly reporting keeps us both on track and on target.
Most dealerships are flooded with “free” money from their manufacturing partners to activate the sales funnel—and the majority of those funds are poorly managed, invested improperly with no overarching strategy, misunderstood, or misused, resulting in missed opportunities—and ultimately lost profits. Simply put: we hate to see a good thing go to waste.
Our comprehensive Co-op and Manufacturer Resource Utilization Assessment covers all the details.
Manufacturer partner co-op program rules and regulations
Historical reporting on utilization and reimbursement
Roster of available co-op eligible partners (and an unbiased review of program strengths and weaknesses)
Optimization of partner roster with accountable metrics for each vendor.
When complete, we’ll provide a go-forward plan that aligns your available co-op dollars with your prescribed marketing strategy—effectively funding your plan with the resources already available to you.
Consumers are just as interested in what you sell as how you deliver on your promises. We help you articulate your brand experience so that it translates into a brand reputation that will ultimately sell itself.
Through our proven brand discovery and development process, we’ll uncover the most compelling elements of your business operation and articulate them in a way that separates you from the imposters and the imitators.
Dealers know customers are the lifeblood of the business. But, perhaps your commitment to “customer service” hasn’t always been upheld consistently. Or you’re not sure what customer service even looks like given all the changes with technology, consumer demands and your competition.
We audit each and every consumer touch point and interaction—from the consumer perspective—to make sure it’s living up to your vision of who you are at your best. Because we won’t recommend you spend another dollar until we know with perfect certainty that the customers you attract will be thrilled to work with you.
This includes:
Assessing your sales process
Tapping into your team for service and support
Reviewing all outgoing customer emails, responses, and follow-ups
This audit provides an honest, thorough, and straightforward look at what you are currently doing—and provides an easy-to-implement plan for improvement for every area of your operation.
Patsy brings 20+ years of data-driven strategic marketing experience and has an unmatched ability to reverse-engineer ideal sales and customer experience outcomes. Specializing in proven digital marketing, advertising and lead generation strategies in the automotive, agricultural implements, and heavy equipment industry, Patsy knows the details that ultimately drive the bottom line—and has a ruthless eye for optimizing the channels, messaging, and touch points that deliver the best results.
With more than 20 years of experience within the automotive and machinery industries, working partnership with brands like Toyota, Lexus, Subaru, The Toro Company, Gulfstream and many more, Julia is a recognized C-suite leader who has mastered the approach to perfecting the marketing engine of every company she touches. By following every dollar and with a relentless focus on investing marketing dollars wisely, efficiently and effectively, Julia knows what it takes to win.
